As our first, largest and most profitable business, iBake is the financial cornerstone of the SwitzGroup. Headquartered in Dammam, Saudi Arabia, it is the pioneer of the region’s consumer bakery industry, creating the packaged cake industry in the region and the packaged sambusa leaf category globally.
Customers experience these products through our category-leading brands, from Garameesh in rusk to Nahool in cakes, not to mention the group’s namesake, the Switz brand. These brands reach our customers through iBake’s direct distribution network, reaching 50,000 distinct customers.
iBake has Subsidiaries in UAE, Bahrain and Oman.
The SwitzGroup is currently in nine countries and growing globally everyday.