HISTORY

Since its formation over three decades ago, there have been some incredibly proud moments and significant milestones for the Switz Group. Expansion, high profitability, ingredient and equipment partnerships, with innovation and good business practices have been key to the reputation Switz group enjoys in the baking industry worldwide,

Below are some of our key successes/unsuccessses to date.

Follow us here : Time line
1980

Taizoon Khorakiwala assumes leadership

1982

Modern Oman Bakery joins the Group

1984

Switz first modern plant start in Saihat, Saudi Arabia

1987-88

Handmade samosa leaves started

1990

First Autobake line ordered.

1990

Mister Baker acquired in Dubai. Subsequently got a Managing Partner and divested 50%.

1991

Masterbaker launched in Dubai

1992

Switz invents a new category – Samosa leaves

1994

Launch of bakery equipment division under leadership of Patrick Poles. Subsequent closure and transfer to employees.

1995-97

Launch of bakery ingredients businesses in Singapore, Malaysia and Philippines. Subsequently closed Singapore and Malaysia.

1997

Switz takes a majority stake in SFPL cake business Kolkata

2002

Switz buys Tasali cake and rusk business.

2002

DBPL started with an industrial cake factory in Boral, West Bengal.

2003

Nahool and Garameesh brands launched flawlessly to replace the Tasali brand.

2004

New Dammam SM4 cake factory started

2007

3rd party contract manufacturing business started. Bangalore factory for Britannia - India, Sankrail factory for ITC (2010). Boral factory for Britannia (2015)

2008

A major theft by the CFO resulted in criminal conviction. Most of the money recovered and pursuing the rest in courts.

2008-10

Switz Lanka and Caravan Fresh launched in Sri lanka.

2010

Dawn (USA) joint venture inaugurated producing frozen donut

2010

Samosa leaves re-launched in India through SIPL. A new dough strategy implemented.

2009-11

Group adds 35,000m of factories in Oman, India and Saudi

2012

Saihat facility of 8000m shut as municipal land lease not renewed after 30 years. Transferred production to newly opened facility SM7 with some hiccups.

2013

Oman distribution restructured with routes reduced by 50%. Profits rebound.

2013

Acquired HERFY rusk factory in Riyadh and their private label business. Completed domination of the bread Rusk business.

2014

50% stake in MILDO Turkey acquired.

2015

Own brands MIO AMORE and WINKIES launched flawlessly to replace franchised MONGINIS brand in India

2015

25% stake in Orba, Turkey acquired.