Masterbaker Marketing FZCO
The company started operations in Jebel Ali, UAE in the year 1992. As the name suggest, MASTERBAKER focusses on the specialised requirements of the bakery segment amongst hotels, food service, flight kitchens and of course bakeries.
Masterbaker was born out of the need experienced by the SwitzGroup in Saudi Arabia during the Kuwait war of reliable vendor-partners rather than simply food traders. We simply ran out of materials as our vendors found random cash customers at higher prices and liquidated stock meant for us. We felt that, like us, the market needed vendors who could add value, plan purchases, allocate stock, help planning, train staff and bring world wide trends and best practices to the region. We've tried to be what we always wanted our vendors to be. This thought was responsible for the birth of Masterbaker.
It's been a wonderful journey and we've learnt a lot and taught a lot. In the process Masterbaker has been an important catalyst in the professional approach one finds amongst its peers in the UAE. We are proud to be industry leaders in best practices, professionalism, training and of course products. Our partners (suppliers) and our employees are key to our success and we constantly challenge them to serve our customers better. We've also spawned some great competitors who also keep us motivated and alert.
Masterbaker has rapidly become the joint Crown Jewels of the SwitzGroup with 140 employees and ground operations in UAE, Oman. Bahrain, Qatar, Maldives, Sri Lanka.This area of business is now an important focus of the SwitzGroup prompting investments in Turkey. A new 13,000 pallet warehouse on a 5 acre plot will soon come up in TECHNOPARK, Dubai to cater to our customers for the next decade or two.
A bakery, patisserie and chocolate school with RICHEMONT is planned in UAE to give back to the industry that has given us so much.
Mr. Sagar Surti (CEO)